Crush It! is a health and fitness company founded by champion bodybuilders Doug and Stephanie Miller. Based in North Carolina, it owns Core Nutritionals, 'Merica Labz, Unmatched Supps, and Myoblox, offering high-quality supplements for fitness and performance. The Millers also run The Nutrition Corners retail stores and Crush It Coliseum gyms. Their mission is to promote the "Crush It Lifestyle," helping individuals achieve fitness goals through expert guidance, top-tier products, and a strong commitment to health and wellness.